Iron Sheepdog continues to grow with the addition of Mike Van Sickel as Chief Operations Officer. Van Sickel brings more than 25 years of industry experience and leadership that spans general and civil contracting, including site development, concrete, and asphalt paving operations experience.

Serving as a premier fleet management solution, Iron Sheepdog aims to improve the short haul industry and eliminate many of the obstacles with a proven business model that marries customer service and reliable technology.

Most recently with Branscome, Inc., a subsidiary of the Colas Group, Van Sickel was responsible for operations in the Richmond, Va., market, where he utilized the Iron Sheepdog platform to streamline dump truck hauling. Branscome Richmond improved trucking efficiency and saved money using Iron Sheepdog as a tool for improvement.

“We are thrilled to have Mike’s expertise on our leadership team,” says Jake Liebler, CEO of Iron Sheepdog. “He understands this industry and brings a depth of operational and sales experience to our team that will prove beneficial as we embark on aggressive growth in new and existing markets.”

Van Sickel will be responsible for the Iron Sheepdog growth strategy, including sales and business development and customer support functions.

There is significant risk and expense when managing dump truck hauling. Finding a comprehensive solution has always been a challenge with contractors, brokers and haulers operating under a fragmented system that is manual and time-intensive. Iron Sheepdog has developed a solution that addresses all users and benefits all participants.

“I’m excited to join an organization that takes an innovative approach to problem solving,” says Van Sickel. “Iron Sheepdog is a solution that works for contractors, brokers and haulers alike, so it holds tremendous potential to reimagine dump truck hauling.”

In addition to providing a technology platform that is customized to the needs of the industry, Iron Sheepdog offers a high level of customer service.

“I like that Iron Sheepdog is a complete trucking solution,” adds Van Sickel. “We provide a team of experts to help everyone involved in trucking, powered by the technology platform. That’s a real win/win for our customers.”